Introduction

Place Branding and Public Diplomacy is the first and only journal to concentrate on the practice of applying brand strategy and other marketing techniques and disciplines to the economic, social, political and cultural development of cities, regions and countries.

Also published by Palgrave Macmillan

Competitive Identity

The New Brand Management for Nations, Cities and Regions
Simon Anholt
View this at www.palgrave.com

Place Branding and Public Diplomacy

Simon Anholt on YouTube:
Simon Anholt is the leading expert in the field of place branding. In this fascinating interview he speaks about several aspects of Australia’s nation brand:
Nation “Branding”: Propaganda or Statecraft?

Simon Anholt in Public Diplomacy magazine:
publicdiplomacymagazine.com