Introduction

Under the guidance of its expert Editor and an eminent international Editorial Board, Journal of Targeting, Measurement and Analysis for Marketing has developed into one of the world’s leading forums for the latest thinking, techniques and developments on the measurement, analysis and targeting of marketing activities. Journal of Targeting, Measurement and Analysis for Marketing has established itself as a key bridge between applied academic research and commercial best practice, globally.

News

Conference Announcement
Henry Stewart Conference Studies Presents:

Marketing Analytics: Releasing ALL the Power of Advanced Analytics to Improve Marketing Outcomes
Tuesday, 17 November 2009

Radisson SAS Portman Hotel, 22 Portman Square, London W1H 7BG

£499 per person plus VAT at 15% payable in advance, inclusive of all refreshments, lunch and supporting documentation.

Each additional delegate may register for 50% off the standard rate.

For further information, please visit http://www.henrystewart.com/conferences/november2009/N09678/index.html or email Julie Kerry at julie@hspublications.co.uk

Palgrave Macmillan and the editorial team have selected this set of papers from the archive of the Journal of Targeting, Measurement and Analysis for Marketing, to give a representative sample of the best of our content. These papers are available to read and download for free here.