FREE ARTICLES

Palgrave Macmillan and the editorial team have selected this set of papers from the archive of the journal to give a representative sample of the best of our content.

These papers, listed in chronological order, are available free to read and download.

For more information about the journal visit www.palgrave-journals.com/jt.

  1. Planning of online and offline B2B promotion with conjoint analysis.  FREE

    Author: Jensen, Morten Bach

    Abstract | PDF

  2. AddedAdopter segments, adoption determinants and mobile marketing.  FREE

    Authors: De Marez, Lieven; Vyncke, Patrick; Berte, Katrien; Schuurman, Dimitri; De Moor, Katrien

    Abstract | Full Text

  3. Cultural influences on adoption of SMS advertising: A study of American and Taiwanese consumers.  FREE

    Authors: Muk, Alexander

    Abstract | Full Text

  4. Merits of interactive decision tree building – Parts 1 & 2.  FREE

    Authors: Van den Berg, Bas; Breur, Tom.

    Abstract | Full Text

  5. Customer segmentation: The concepts of trust, commitment and relationships.  FREE

    Author: Hultén, Bertil

    Abstract | Full Text

  6. How to evaluate campaign response – The relative contribution of data mining models and marketing execution.  FREE

    Author: Breur, Tom

    Abstract | Full Text

  7. Analysis of means-end chain data in marketing research.  FREE

    Authors: Kaciak, Eugene; Cullen, Carman W.

    Abstract | Full Text

  8. Using email questionnaires for research: Good practice in tackling non-response.  FREE

    Authors: Michaelidou, Nina; Dibb, Sally

    Abstract | PDF

  9. The role of readers’ motivations in the choice of digital versus traditional newspapers.  FREE

    Authors: Flavián, Carlos; Gurrea, Raquel

    Abstract | PDF

  10. Target promotions: How to measure and improve promotional effectiveness through individual customer information.  FREE

    Authors: Ziliani, Cristina.

    Abstract | PDF