Original Articles

November 20 2009

The effect of placement and modality on the recall of information from pharmaceutical web sites

Joel J Davis

J Med Market advance online publication, November 20, 2009; doi:10.1057/jmm.2009.42

Abstract | Full Text | PDF

November 13 2009

Health care as an investment: Implications for an era of ageing populations

Mark P Connolly and Maarten J Postma

J Med Market advance online publication, November 13, 2009; doi:10.1057/jmm.2009.43

Abstract | Full Text | PDF

October 30 2009

Sustaining performance: Learning from buyers' experience of Viagra

Owen M Bradfield, Caroline Parker and Leonie Goodwin

J Med Market advance online publication, October 30, 2009; doi:10.1057/jmm.2009.38

Abstract | Full Text | PDF

Identifying product attributes through conjoint analysis with special reference to Color Doppler

Vibhava Srivastava, Neeraj Pandey and Harish Sharma

J Med Market advance online publication, October 30, 2009; doi:10.1057/jmm.2009.35

Abstract | Full Text | PDF

Target Product Profile: A renaissance for its definition and use

Paul W Tebbey and Charles Rink

J Med Market advance online publication, October 30, 2009; doi:10.1057/jmm.2009.34

Abstract | Full Text | PDF