ADVANCE ONLINE PUBLICATION
The latest research papers, published online ahead of print. These online versions are definitive and may be cited using the digital object identifier (DOI).
About advance online publication
Top of page
Top of page
October 30 2009
Original Articles
Sustaining performance: Learning from buyers' experience of Viagra
Owen M Bradfield, Caroline Parker and Leonie Goodwin
J Med Market advance online publication, October 30, 2009; doi:10.1057/jmm.2009.38
Identifying product attributes through conjoint analysis with special reference to Color Doppler
Vibhava Srivastava, Neeraj Pandey and Harish Sharma
J Med Market advance online publication, October 30, 2009; doi:10.1057/jmm.2009.35
Target Product Profile: A renaissance for its definition and use
Paul W Tebbey and Charles Rink
J Med Market advance online publication, October 30, 2009; doi:10.1057/jmm.2009.34
September 18 2009
Original Articles
The use of apology in health care
Michael J Howley Jr
J Med Market advance online publication, September 18, 2009; doi:10.1057/jmm.2009.30
