TABLE OF CONTENTS
Volume 9, Issue 2 (April 2009)
Original Articles |
Researchwatch |
Special Section: European Continuing Medical Education
Editorial
Interesting times FREE
Brian D Smith
J Med Market 9: 81-82; doi:10.1057/jmm.2009.15
Original Articles
Resisting persuasion: Building defences against competitors' persuasive attacks in the context of war-gaming methodology
Donna Kelly and Michael D'Aust Garcia
J Med Market 9: 83-88; advance online publication, May 8, 2009; doi:10.1057/jmm.2009.1
Myth, reality and requirements in pharmaceutical Key Account Management
Brian D Smith
J Med Market 9: 89-95; advance online publication, June 5, 2009; doi:10.1057/jmm.2009.11
Changes in the delivery of primary care and in private insurers' role in United Kingdom, Italy, Germany, Switzerland and France
Daniel Simonet
J Med Market 9: 96-103; advance online publication, June 5, 2009; doi:10.1057/jmm.2009.6
Pharmaceutical product differentiation: A strategy for strengthening product pipeline and life cycle management
Rajesh Dubey and Jayashree Dubey
J Med Market 9: 104-118; advance online publication, June 5, 2009; doi:10.1057/jmm.2009.10
Beyond transactional management: Transformational lessons for Pharmaceutical sales and marketing managers
Engelbert Tjeenk Willink
J Med Market 9: 119-125; advance online publication, May 1, 2009; doi:10.1057/jmm.2009.3
Researchwatch
ResearchWatch
Brian D Smith
J Med Market 9: 126-128; advance online publication, June 12, 2009; doi:10.1057/jmm.2009.17
Special Section: European Continuing Medical Education
Coming of age: An introduction to our special section on European Continuing Medical Education
Eugene Pozniak
J Med Market 9: 129-130; doi:10.1057/jmm.2009.16
A concise framework for medical education terminology
Erin Kingshill, Bruce LaDuke and Steve Willis
J Med Market 9: 131-139; advance online publication, June 5, 2009; doi:10.1057/jmm.2009.13
European CME accreditation
Robin D Stevenson
J Med Market 9: 140-144; advance online publication, May 1, 2009; doi:10.1057/jmm.2009.2
An overview of CME/CPD credit systems around the world
Abi Sriharan, Ron Murray, Helios Pardell and Honorio Silva
J Med Market 9: 145-150; doi:10.1057/jmm.2009.7
HIV and the Body: A model of independent medical education
James Osborn
J Med Market 9: 151-155; advance online publication, May 15, 2009; doi:10.1057/jmm.2009.4
eLearning in continuing medical education: A comparison of knowledge gain and learning efficiency
Peter A Henning and Annekatrin Schnur
J Med Market 9: 156-161; advance online publication, May 22, 2009; doi:10.1057/jmm.2009.5
CME: From hard reality to virtual reality
Carolyn Hodgkin
J Med Market 9: 162-165; advance online publication, June 5, 2009; doi:10.1057/jmm.2009.8
The ESMO CME program: How practicing oncologists can maintain their knowledge in the E-era? Certification and recertification opportunities
Andrés Cervantes, Doris Vola, Svetlana Jezdic and Rolf Stahel
J Med Market 9: 166-169; doi:10.1057/jmm.2009.9
Changing continuing medical education: An opportunity to improve physician education and patient care around the world
Lawrence Sherman
J Med Market 9: 170-174; advance online publication, June 5, 2009; doi:10.1057/jmm.2009.12
