TABLE OF CONTENTS
Volume 7, Issue 2 (March 2007)
Editorial
Editorial FREE
Leonard Lerer
J Med Market 7: 97-98; doi:10.1057/palgrave.jmm.5050083
In This Issue
In This Issue FREE
J Med Market 7: 99-101; doi:10.1057/palgrave.jmm.5050082
Market Analysis
Networked Healthcare
Integration through sustainable value creation
Andrea Sobrio and Martina Keller
J Med Market 7: 102-113; doi:10.1057/palgrave.jmm.5050073
Marketing Masterclass
Salesforce effectiveness: Is the pharmaceutical industry going in the right direction?
Aleksandar Ruzicic and Stephan Danner
J Med Market 7: 114-125; doi:10.1057/palgrave.jmm.5050074
Marketing Metrics
Innovation in field force bonuses: Enhancing motivation through a structured process-based approach
Roger Turner, Christophe Lasserre and Pascal Beauchet
J Med Market 7: 126-135; doi:10.1057/palgrave.jmm.5050081
Marketing Innovation
Pharmaceutical packaging: Technology and design requirements are on the rise
Jürgen Munzel
J Med Market 7: 136-145; doi:10.1057/palgrave.jmm.5050078
Marketing Strategy
Are consumers really influenced by brands when purchasing pharmaceutical products?
Zahra Ladha
J Med Market 7: 146-151; doi:10.1057/palgrave.jmm.5050072
Papers
Patient acceptance of a tablet reminder device
Arne Christensen, Lona Louring Christrup, Paul Erik Fabricius and Ebba Holme Hansen
J Med Market 7: 152-161; doi:10.1057/palgrave.jmm.5050076
Clustering medical journal readership among GPs: Implications for media planning
B Zafer Erdogan, Sameer Deshpande and Stephen Tagg
J Med Market 7: 162-168; doi:10.1057/palgrave.jmm.5050079
Perspectives
Medical malpractice reform: A societal crisis or fear marketing?
Phil Rutsohn and Andrew Sikula
J Med Market 7: 169-175; doi:10.1057/palgrave.jmm.5050075
Tomorrow's supply chain leader
Pauline Lafferty and Claire Lawson
J Med Market 7: 176-178; doi:10.1057/palgrave.jmm.5050080
