Editorial FREE

Leonard Lerer

J Med Market 7: 1-2; doi:10.1057/palgrave.jmm.5050071

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In This Issue FREE

J Med Market 7: 3-5; doi:10.1057/palgrave.jmm.5050069

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Networked Healthcare
Organising for networked healthcare: Towards future organisational models

Pablo Erat and Olaf Zorzi

J Med Market 7: 6-17; doi:10.1057/palgrave.jmm.5050062

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Marketing Strategy
The Chinese pharmaceutical market: Dynamics and a proposed investment strategy FREE

Hu Yuanjia, Carolina O.L. Ung, Bian Ying and Wang Yitao

J Med Market 7: 18-24; doi:10.1057/palgrave.jmm.5050061

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Marketing Masterclass
Excellence in medical marketing: Origins, definition and precursors FREE

Brian Smith

J Med Market 7: 25-32; doi:10.1057/palgrave.jmm.5050065

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Physicians' attitudes toward direct-to-consumer prescription drug marketing

Michael Friedman and James Gould

J Med Market 7: 33-44; doi:10.1057/palgrave.jmm.5050063

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Direct-to-consumer advertising of prescription medicines: A systematic review of the evidence from the perspective of the consumer

Michael Harker and Debra Harker

J Med Market 7: 45-54; doi:10.1057/palgrave.jmm.5050060

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From service factory to service theatre: Solving the positioning dilemma in the medical practice

Jean-Paul Berthon, Melani Prinsloo and Leyland Pitt

J Med Market 7: 55-63; doi:10.1057/palgrave.jmm.5050070

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Physician compliance and market demographics

Lynne Tudhope, Melani Prinsloo, Leyland Pitt and Bradley R Barnes

J Med Market 7: 64-70; doi:10.1057/palgrave.jmm.5050067

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Customer-Driven Positioning: The next generation approach to pharmaceutical product positioning

Richard B Vanderveer and Noah M Pines

J Med Market 7: 71-76; doi:10.1057/palgrave.jmm.5050066

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The rise and fall of Baycol/Lipobay FREE

Reinhard Angelmar

J Med Market 7: 77-88; doi:10.1057/palgrave.jmm.5050068

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Case Commentary

Leonard Lerer

J Med Market 7: 89-90; doi:10.1057/palgrave.jmm.5050064

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Research Watch

Brian D Smith

J Med Market 7: 91-92; doi:10.1057/palgrave.jmm.5050059

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Should the pharma/healthcare sector look further afield for world class leadership talent?

Christopher Burrows

J Med Market 7: 93-95; doi:10.1057/palgrave.jmm.5050058

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