ABOUT THE JOURNAL

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Aims and scope of journal

Under the guidance of its respected Editor and expert Editorial Board, Journal of Medical Marketing is the leading international journal for executives performing a marketing or commercial role at every company producing pharmaceuticals, medical devices or diagnostic equipment for the medical industry.

Every quarter, Journal of Medical Marketing publishes a wide range of peer-reviewed practice papers, research articles and professional briefings written by industry experts. Articles focus on the issues of key importance to medical marketers:

  • competitive strategies of leading players in the global market place
  • the impact of emerging market segments
  • alternative strategies for new market entry and existing market share defence
  • product strategies at all stages of the life cycle
  • the effectiveness of traditional and alternative channels of marketing communication
  • the implementation and control of full-mix marketing programmes.
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Abstracted/indexed in

Journal of Medical Marketing is abstracted and indexed in:

  • SCOPUS
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ISSN and eISSN

The international standard serial number (ISSN) for Journal of Medical Marketing is 1745-7904 and the electronic international standard serial number (eISSN) is 1745-7912.

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Editors

Editor

Dr Brian D Smith Managing Director, PragMedic, UK
brian.smith@pragmedic.com

Consulting Editor

Dr Leonard Lerer, Santeum Partners, Switzerland

North American Editor

Dr Peter Dumovic, Head of Medical Information and Communications, US Medical and Drug Regulatory Affairs, Novartis Pharmaceuticals Corporation, USA

European Editor

Dr William Kilgallon, Vice President, Baxter Healthcare, Chicago, USA

Editorial Board

Mathias Aeberhardt, Head of Marketing Europe, Head of Sales Switzerland, Cochlear, Switzerland
Neil Anderson, Chief Executive Officer, CathRx Ltd, Australia
Martin C. Austin, Managing Director, TransformRx GmbH, Switzerland
Baba Awopetu, Director, Marketing Excellence, Stryker, EMEA
O. Andrew Bayode, Commercial Director EMEA/C, Wyeth, USA
Ken Boyce, Managing Director, Pharma MI Ltd, UK
Professor Bradley R. Barnes, Professor of International Management and Marketing, The Management School, The University of Sheffield, UK
Cecilia Brown, Head of Global Marketing & Business Development, Linde, UK
Dr Marc Czarka, Managing Partner, Healthcare Market Authorisation and Access Associates (HM3A) sprl, Belgium
Clark Day, Vice President, Business Operations, King Systems Corporation, USA
Jim DeMaioribus, Director of Strategy, Johnson and Johnson, USA
Robert Dossin, Vice President Marketing Europe, Middle East & Africa, IMS Health, UK
Michael Friedman, Formerly, President and Chief Operating Officer, Purdue Pharma L.P., USA
Dr Yali Friedman, Managing Editor, Journal of Commercial Biotechnology, USA
Alejandro Garcia, Project Leader CRM Real Time, HSBC, Mexico
Marty Groen in 't Woud, Marketing Director, Astellas Pharma International, The Netherlands
Dr Dirk Haasner, Head of Regulatory & Medical Affairs, Lundbeck USA, USA
Janice Haigh, Senior Director Europe, Pricing and Trade, Astellas Pharma Europe Ltd, UK
Dr Brian Hickey, Beckman Coulter Eurocenter, Switzerland
Dr Mathew Joseph, Emil C.E. Jurica Distinguished Professor of Marketing, Bill Greehey School of Business, St Mary's University, USA
Dr Christoph Keck, formerly Serono International, Switzerland
Dr Georgios Labiris, Managing Director, Intermedico Network and Lecturer & Senior Research Fellow, Hellenic Open University, Greece
Dag Larsson, Head of Business Development, GlaxoSmithKline, Sweden
Joseph Lopez, Marketing Director, Cook Group Europe, Ireland
Professor Malcolm McDonald, Emeritus Professor, Cranfield University, UK
Khairul Izwan Mohd Khalid, District Sales Manager, Diagnostics Division, Abbott Laboratories (M) SDN BHD, Malaysia
Giles Moss, Managing Director, Pharma Brand Logic, Belgium
Bhupendra Patel, Executive Director, Global Marketing Excellence, Johnson and Johnson, UK
Rebecca Robins, Global Marketing Director, InterbrandHealth, UK
Deborah Rudi, Consultant, ZS Associates, Switzerland
Therri Ruffin, Director, Strategic Marketing, Cardiac Rhythm Management Division, St. Jude Medical, USA
Dr Philip Stern, Professor of Marketing, Bangor Business School, UK
Bryan J. Stewart, Senior Marketing Director, Medtronic, USA
Dr Harald Stock, CEO, Grünenthal GmbH, Germany
Diana Stokes, General Manager, Emerging Business, Shire Pharmaceuticals, UK
Dr Paul Stuart-Kregor, Director, The MSI Consultancy, UK
Mitch Tull, Director, Lilly Marketing Institute, USA
Dr Richard Vanderveer, Chairman & Chief Executive Officer, V2 GfK, USA
Roland Yap, Vice President (Asia & Middle East), Methanol Institute, Singapore