Introduction

Published quarterly, the Journal of Database Marketing & Customer Strategy Management tackles the twin themes of customer management, including multichannel marketing, customer loyalty and experience, call-centre operations, e-business and account management; and marketing strategy, with analysis of results-based CRM, data sourcing, warehousing, lifestyle and psychographic data, database building and software and hardware selection.

News

Conference Announcement
Henry Stewart Conference Studies Presents:

Marketing Analytics: Releasing ALL the Power of Advanced Analytics to Improve Marketing Outcomes
Tuesday, 17 November 2009

Radisson SAS Portman Hotel, 22 Portman Square, London W1H 7BG

£499 per person plus VAT at 15% payable in advance, inclusive of all refreshments, lunch and supporting documentation.

Each additional delegate may register for 50% off the standard rate.

For further information, please visit http://www.henrystewart.com/conferences/november2009/N09678/index.html or email Julie Kerry at julie@hspublications.co.uk

Advance Online Publication (AOP)

Journal of Database Marketing & Customer Strategy Management is now utilising our industry leading Advance Online Publication (AOP) service. This service enables us to publish online the final version of a paper, fully citeable and exactly as it will be published in the printed edition. In some instances papers are published AOP a significant number of months before appearing in print.
View Advance Online Publication.

Editorial Note

An apology on behalf of the publisher

Call for Papers

Special Issue on Response Metrics

Submission Deadline: 29th October, 2009

Read the Call for papers. (PDF, 59KB)