TABLE OF CONTENTS
Volume 17, Issue 1 (September 2009)
Special Issue: Brand Valuation
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Guest Editorial
Drivers of brand value, estimation of brand value in practice and use of brand valuation: Introduction to the special issue FREE
Randle D Raggio and Robert P Leone
J Brand Manag 17: 1-5; doi:10.1057/bm.2009.16
Original Articles
Assessing long-term brand potential
Kevin Lane Keller and Donald R Lehmann
J Brand Manag 17: 6-17; doi:10.1057/bm.2009.11
Valuing brands and brand investments: Key learnings and future expectations
Ove Haxthausen
J Brand Manag 17: 18-25; doi:10.1057/bm.2009.12
Managing tomorrow's brands: Moving from measurement towards an integrated system of brand equity
Sunando Das, Curt Stenger and Charles H Ellis
J Brand Manag 17: 26-38; doi:10.1057/bm.2009.13
A taxonomy of brand valuation practice: Methodologies and purposes
Gabriela Salinas and Tim Ambler
J Brand Manag 17: 39-61; doi:10.1057/bm.2009.14
Securitization of brand names: Basic concepts and its use in practice
Ruth L Taylor, Rudy Becerra, Patricia Stuart and Spencer A Case
J Brand Manag 17: 62-83; doi:10.1057/bm.2009.22
Postscript: Preserving (and growing) brand value in a downturn
Randle D Raggio and Robert P Leone
J Brand Manag 17: 84-89; doi:10.1057/bm2009.15
