Welcome to Journal of Brand Management
Now published eight times per year, the journal has established itself as the leading authoritative journal on brand management and strategy. It publishes original peer-reviewed papers which look at all dimensions of this fast-evolving field, drawing together cutting-edge analysis and the latest thinking from leading international figures in industry and academia.
Free online sample
Sep 09 - Aug 10, Volume 17
Eight issues per volume
ISSN: 1350-231X
EISSN: 1479-1803
Joint Editors-in-Chief:
T C Melewar, UK
Temi Abimbola, UK
Introduction
News
New! Volume 17 (September 2009 - August 2010)
The new volume opens with a special issue on Brand Value and Valuation which aims to present the latest research and ideas related to the diverse drivers of brand value, strategies for appropriating brand value, valuation methodologies, and uses of brand valuation in practice.
Further special issues are planned for volumes 17 and 18 which consider emerging and fast-evolving fields in the branding arena. We continue with our topical Legal Update, provided by Eversheds Solicitors, as well as publishing incisive book reviews.
New Brand Management Collection on brand value and valuation
This second Collection features articles from the archive which not only trace the beginnings and trajectory of the brand value debate but also provide solid and practical insights in to the nature of brands themselves. Read more…
Recent special issue creates a stir: Luxury Brand Management
This special issue, published in April 2009, has received wide critical acclaim. It provides up-to-date and relevant research in the domain of luxury branding. Full contents including free access to the key editorial:
http://www.palgrave-journals.com/bm/journal/v16/n5/index.html
Call For Papers
Thinking Unconsciously and Consumer Brand Beliefs, Attitude, Preferences, and Behavior
Call for Papers (Deadline: 15 March 2010)
Symposium and Special Issue of the Journal of Brand Management
Venue: Boston College, 2-5 June 2010
Access the full details [PDF, 14KB]
2010 Global Marketing Conference
The Journal of Brand Management takes pleasure in announcing a special issue to feature suitable papers presented at the 2010 Global Marketing Conference which will be held from September 9th to 12th 2010 in Tokyo.
The journal will publish a special issue with best papers submitted to the conference in the field of corporate branding and corporate reputation. All papers relating to the special issue’s theme “Corporate Branding in a Turbulent Environment” are particularly welcome.
Access the full details. [PDF, 15k]
